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CRO – Index

Conversion rate optimisation, also known as CRO, is a branch of search engine optimisation (SEO) and is typically located at the end of the traffic funnelling process. It is a discipline which seeks to improve the performance of websites using deep analytics, user feedback and other internal KPIs. To put it simply, CRO attempts to improve the conversion rate of websites, be it through click-throughs, subscriptions, opt-ins, or sales.

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